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Let’s start with a simple question: is your current inbound marketing strategy making you any money?
You’ve heard that 75 percent of inbound marketing channels cost less than outbound marketing channels, so you’re expecting results sooner than later.
But what if those results won’t come? Is inbound marketing really better than cold calling, buying email lists, or using obtrusive TV commercials?
The short answer is yes.
Read on to see the components of a strong inbound marketing strategy.